You’ll see an ongoing theme in this 5-part series on Getting Comfortable with Selling – it’s all about preparation and laying the foundation for your rejection-prevention plan.
Fear of rejection is what makes most people afraid of selling. By following the suggestions in this 5 part series, you’ll minimize that fear, even potentially completely erase it, because you’ll know what to expect and how to handle it.
In the last post I shared the importance of knowing your ideal client. Now I want to share why as an entrepreneur you need to get really clear about what products and services you’re offering to your community and why those products and services will benefit them.
This step involves defining the value in what you bring to the audience.
Imagine a business where you have really great referral partners and ideal clients. You have clients seeking you out and referral partners who believe in what you do and really want to share your work with their friends and communities.
The question is… how do you go about finding these ideal clients and partners?
The answer is to connect effectively with a broad assortment of people. Business is all about people and all about creating relationships. We all do business with those that we feel connected to. Some of those relationships can be cultivated online and others need to be nurtured in person.
I've been there many times and I tell you it's awful - there's nothing fun about it. My energy's drained. I start feeling bad about my business and where it's going, and I used to wonder if I had a choice. The truth is not everyone is your ideal client and you absolutely have a choice with whom you work.