But the fact is, businesses are about people. Businesses are about relationships. Businesses are about people connecting to you, liking what it is that you have, relating to you, and from there, wanting to do business with you.
Recently, in my Get It Done Action Club, I interviewed my good friend, Colin Daymude on Building Effective Relationships. It’s those relationships that move your business forward and I want to share some of the highlights from that call.
It’s really important to put yourself out there and network with others. And when you do that without an agenda of trying to sell to them, amazing things can happen.
When you meet someone new, you have to keep an open mind.
There can be a lot of stress on entrepreneurs when those you love don’t get what you’re doing. It’s like my 80-year old aunt who just wants to hear me say business is good. She doesn’t understand or want to know anything about my website.
Or there are times my husband will ask, “So, how did you do that?” And I get so excited and overwhelm him until his eyes completely glaze over. He tries to stay focused, but I just give him too much information.
I remember years ago, a good friend told me, “You have different friends for different things.
Recently a woman told me that she didn't want to be a part of my community because it wasn't large enough. While at first I felt very "small", I then thought, did she reach out to any of the women who are there? Did she establish contact? Is it really about quantity or more importantly about the quality of who we connect with?
I'm seeing a frenzy within Twitter and Facebook to "amass" friends. Yes, it's nice to have great groups of followers. However, how can we really touch these "friends" personally? With how many do we end up forming a true connection? I've found that one truly significant connection means more to me--and my business success--than hundreds of surface connections.
Here’s a personal story I’d like to share...
Guest Post by Jane Pollak
I’ve talked about my friend and colleague Lucy Hedrick on many occasions, but her re-entry to Connecticut this season prompts another side of Lucy I’d like to share. Enviably, Lucy spends over six months a year as a snowbird in Sarasota, FL, taking her writing and book proposal coaching business with her. Once the Northeast warms to her liking, Lucy returns to her Greenwich home for the spring and summer months.
Lucy doesn’t sit around and wait for her friends and colleagues to notice that she’s back. She doesn’t even consider that anyone should have her on their radar. Rather, she gets busy reaching out and setting up her calendar to include the people and activities she most enjoys.
Imagine a business where you have really great referral partners and ideal clients. You have clients seeking you out and referral partners who believe in what you do and really want to share your work with their friends and communities.
The question is… how do you go about finding these ideal clients and partners?
The answer is to connect effectively with a broad assortment of people. Business is all about people and all about creating relationships. We all do business with those that we feel connected to. Some of those relationships can be cultivated online and others need to be nurtured in person.
Lately I haven’t been getting out enough and while I like hunkering down for the cold winter with my family, working from the warmth of my home and connecting via phone and social networking, there’s nothing that replaces connecting in person. And, lately I’m missing that part of my life. For me, connecting is a fuel, especially with great women.
In 2007 I started hosting Great Women’s Gatherings in my home. I began them at the suggestion of my coach who reminded me how much I love to entertain and connect with great women so why not put it together with a bit of networking. I never expected it to become what it did, but every month for two years I hosted a gathering on a Saturday afternoon, complete with a full spread of food and drink and a different assortment of women each time.
Using Twitter is a great way of connecting and building relationships. But it can be overwhelming to know who to follow and how to make meaningful connections with someone that you admire. I’d like to share some tips on how to move past the overwhelm so you can begin using Twitter authentically and meaningfully.
Here's what I recommend:
Being involved in a direct sales business can be fun and it can be intimidating, it all starts with your mindset. One key goal of all women in direct sales is to speak with many women about the opportunity of their business, whether that's sharing products with them or your business opportunity.
Compare these two mindsets:
While connecting is clearly one of my intentions in all that I do, I’ve discovered that not everyone understands its intrinsic value. Are connections important? How many do you need? This podcast examines the value of connection.