When an entrepreneur first starts out building an online presence, perhaps list building isn’t a big priority. Maybe you think you need to be big before you can even start growing your very own online community.
Truth is instead of list building being the last thing you do, it should really should be one of top priorities of your online marketing strategies. You want to capture visitors that check you out and then keep supplying them with information that’s of value to them. This allows you to build solid (and profitable) relationships.
If the idea of list building seems stressful to you, remember that it doesn’t need to be an elaborate, complex strategy. Some of the most effective list building ideas are easy to use.
Whether you’re new to online marketing or are someone who’s interested in ways to make it more effective, here are a few strategies for building your list that every entrepreneur can use to make online marketing more profitable:
1. Include a call to action at the end of your blog posts.
Let your visitors know that if they like your blog posts, they’ll love other information you have to offer. Save some of your best niche tips, tricks and secrets for those who want to join your community. Include a link to a “freebie” at the bottom of your posts so they have to share their email address to access the valuable information.
Here’s an example…
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2. Encourage a viral effect.
You can get more subscribers simply by including a note at the bottom of every newsletter where you encourage your existing subscribers to forward your email to their friends, family and colleagues who could benefit from the information.
Here’s an example…
“Do you know someone else who could benefit from these tips? Please forward this email to them – they’ll thank you for it!”
3. Use your forum signature file to get new subscribers.
It’s great for an entrepreneur to visit busy niche forums, and share some valuable comments. When you do that, include a call to action in your forum signature.
Here’s an example…
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4. Point your Twitter followers to a free report.
You can use Twitter as well as other social media sites like Facebook to grow your list. Simply point your fans and followers towards your squeeze page to pick up some kind of free offer in exchange for their email such as a free report. Include this link on your profile page as well as in some of your posts (“tweets”).
These tips are sure to work for you, but only if you choose one of them to implement into your online marketing. You don’t have to do all of them right now, just pick one. And when you’ve mastered that you can try another. Please, let me know which one you’ve chosen and how you’re doing with it.
And I’m going to follow my own advice and offer you some great learning at the end of my blog!
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