How to Tweak Your Content to Reach a Whole New Niche

When you’re an entrepreneur, as you evolve and change as a person your ideal client is probably evolving too! I know that in my business, every few years I have to clarify my niche. For example, my metromom.com site went from serving moms in direct sales businesses to mom entrepreneurs is a variety of industries.

If there’s a new niche you want to reach does this mean you have to start from scratch with all your content? No, there’s a powerful and profitable way you can change content you ALREADY have by “nichefying” it.

Nichefying content means that you tweak content you already have to appeal to a particular niche. For example, a general time management ebook appeals to a broad market. You can capture a larger market share by tweaking the content to appeal to a specific niche.

So your general time management ebook could become:

• Time management for college students.
• Time management for business owners.
• Time management for new mothers.
• Time management for working parents.
• Time management for hospital administrators.
• Time management for CEOs.
• Time management for elementary education teachers.
• Time management for people with attention deficit hyperactivity disorder (ADHD).

As you might expect, there are a nearly endless number of ways you can tweak a product so that it appeals to different niches. In just this example alone, you could take one ebook (time management) and create eight new products.

Taking content and adjusting it to a new target audience generally doesn’t take very long. It comes down to repurposing what you already have.

To get more shortcuts on how to create your very own info-product check out my new FREE report - Take Your Brain to the Bank - 5 Shortcuts to Creating Your Very Own Revenue Generating Info-Product. (Grab your instant PDF download here.)