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The 4 B's of Effective Social Networking for the Busy Entrepreneur
Using social media for networking and marketing your business is HUGE! It’s an essential tool that entrepreneurs need to use to reach a much larger audience.
Since it can be a bit overwhelming to know where to start, I wanted to share with you the 4 B’s of Social Networking:
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Twitter and HARO - Two Great Resources for Free Publicity
Getting publicity seems to be one of the hardest things for entrepreneurs to do. It helps if you keep the mindset that you’re building relationships with your community by putting yourself out there in various ways that show your expertise in an authentic way. People will come to recognize that you’re a valuable resource for information.
So how do you get it done? One great way resource that I’ve used is HARO.
HARO, at www.helpareporter.com, is a free service that everyone can subscribe to. Peter Shankman runs HARO and he sends emails three times a day with leads from reporters who are working on stories and looking for experts to interview.
You can also follow HARO on Twitter. Schedule some time to check on the email updates or tweets on a regular basis or ask your assistant to do it for you. If you find a topic you can talk about expertly, send an email to answer the reporter’s request.
Here are 5 tips to getting your response read by the reporter:
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Tips on Connecting Through Social Networking
As someone who is a natural "connector," social networking is something I am incredibly fascinated with. Please check-out my profiles up on Facebook , LinkedIn and Twitter and feel free to connect with me on those sites if you use them too!
The internet is always evolving so it's very important to be up-to-date on what's available and how it can serve you and your business--especially if you do home-based work online.
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Using Twitter to Connect Authentically and Meaningfully
Using Twitter is a great way of connecting and building relationships. But it can be overwhelming to know who to follow and how to make meaningful connections with someone that you admire. I’d like to share some tips on how to move past the overwhelm so you can begin using Twitter authentically and meaningfully.
Here's what I recommend:
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Who Should You Connect with on Social Networking Sites?
It can be overwhelming trying to figure out who to connect with on Facebook, Twitter and LinkedIn. Should you friend and/or follow everyone? How can you really use the social networking platform in a truly authentic way?
I gained some valuable insight into this process when I spoke with my friend Amy Miyamoto who has thousands of friends and followers on Facebook and Twitter, and has developed them into authentic sharing relationship, provided many great tips on how to make meaningful connections.
The first step is to really be clear on who you are. How would you define yourself in one word?
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How to Build Your Business Using Social Networking
Social networking is the place to be for online marketing. Websites such as Twitter, LinkedIn, and Facebook will allow you to generate new client leads and partnerships for your business. The question becomes, “Are you using it effectively as a lead generation tool?” I’ve learned a lot about social networking this year and would like to share what I’ve discovered.
The first key to successful networking is to remember you’re building relationships. In whatever form you choose to put it out there, whether it’s written, verbal, audio or video, it’s all about people developing a relationship with you through your words and ideas.
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