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Profitable Web 2.0 Solutions: 4 Proven (and Simple) Ways Grow to Your List
When an entrepreneur first starts out building an online presence, perhaps list building isn’t a big priority. Maybe you think you need to be big before you can even start growing your very own online community.
Truth is instead of list building being the last thing you do, it should really should be one of top priorities of your online marketing strategies. You want to capture visitors that check you out and then keep supplying them with information that’s of value to them. This allows you to build solid (and profitable) relationships.
If the idea of list building seems stressful to you, remember that it doesn’t need to be an elaborate, complex strategy. Some of the most effective list building ideas are easy to use.
Whether you’re new to online marketing or are someone who’s interested in ways to make it more effective, here are a few strategies for building your list that every entrepreneur can use to make online marketing more profitable:
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Stop Waiting for Oprah to Discover You
If you’re running your own business, nothing hurts like knowing you have all the tools to help and serve more people – but they just don’t know you even exist.
My friend Jenny calls this ‘shouting in the dark.’ A lot of businesses drift along without a plan, thinking something along the lines of “If I just work hard to become the very BEST, then I’ll get discovered by Oprah or someone else… and then I’ll be able to reach everyone!”
That’s a lovely thought. But it’s not reality.
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Build Your List – Grow Your Community – Increase Your Sales
When I began my online entrepreneurial business I was not as sensitive as I am now to the HUGE importance of growing your list (or in language I prefer to use – growing your community).
The fact is without a pipeline of new people learning about who you are and what you do, and how it can benefit them, your business will dry up. Your community are those that follow you, observe what you’re doing, share it with their friends (if they like you) and will ultimately be those that purchase from you.
I have 2 business girlfriends who I want to introduce you to who offer resources to support you to expand your list…
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How to Attract the Right Prospects to Build Your List
Many entrepreneurs struggle with how to find the right prospects for the great products and services they have to offer. During the Metromom Online Success Telesummit, I spoke about this with Alicia Forest, founder of ClientAbundance.com.
With only one sign-up page Alicia has very effectively grown her business to six figures! She shared with me how she did it and some great tips that you can use to grow your list in a way that people will ultimately want to do business with you.
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Build Relationships and Save Time with Automated Email
Email remains one of the most powerful (and inexpensive) marketing tools at your disposal. It's a critical component in building relationships with your target audience. The problem is that email can be a HUGE drain on your time, and busy mom entrepreneurs don't have a lot of time to spare.
That's why understanding and utilizing autoresponders is really important if you want to maximize the time and energy you spend on email. An autoresponder is basically a computer program that automatically answers e-mail sent to it. This process saves you countless hours because the email autoresponder message is always working for you.
I decided to invest my time and energy into understanding the ins-and-outs of autoresponders. I also interviewed Jennifer Haubein of Best Biz Website Solutions for the Online Success Toolkit to get even more ideas since she's an expert at automation.
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