The Get It Done Blog

As i coach entrepreneurs who want to launch something new in their business, I find the consistent problem they face is what direction to take. Generally it’s pretty easy to decide your overall field of business, whether it’s in the health industry, creative designs, fashion, or teaching your technical expertise, because it’s something you’re passionate about.

But the next steps of figuring out your specific niche and how you want to model your business aren’t as easy. A great deal of the problem is because you haven’t identified your ideal client. Who is it specifically that can benefit from your services that they’re going to want to buy from you? It’s only when you get that clarity that you can effectively market your offerings.

And here are two things you must know about your ideal client (target market):

First, WHAT do they want? (What problem are you going to solve that they will be willing to pay for?)

Second, HOW do they want to get it? (What’s the best way for them to access the solution? Is it via a product, a service, one-time information or continuous access to information?)

To help you understand this whole process of refining your ideal client and determining which business model you’re going to employ, let me give you a real life example. Hopefully, it will give you some ideas you can apply it to your own situation.

One of my clients came to me with the very clear intention that she wanted to set up her business model around a continuity program, which means somebody is paying monthly money to receive something of value to them.

She’d defined her ideal client as a mom who’s looking to be in business, but who has special needs children. So the first question that I asked her was, “Okay, what does a special needs mom really need on a monthly basis that she is going to pay for?” And the client couldn’t answer that question. We both acknowledged maybe she’d sign up for a month or two for some valuable content, but there really wasn’t anything my client was offering that would make her ideal customer stay very long.

As we began understanding more about who this client was, we realized she’s really someone who needs a lot of information - information on medical issues for her child, on how she can make money while she’s home, on nutritional things that might support her child. Now will she pay for that information? Not necessarily.

I just intuitively knew that rather than spend a lot of time and energy creating a continuity program; it would be a much better avenue for my client to become the great resource for women who need information about their kids.

To attract attention to her site, she’s going to need to create great content, do keyword research and search engine optimization, but once all those eyeballs are seeing her great content, advertisers are going to want to put ads there. So she’ll have the opportunity for advertising revenue, for AdSense revenue, and for affiliate product revenue.

Through our conversation she realized that there was no financial viability in the continuity model, but she could make money in her niche in other ways. She gained clarity when she finally asked herself, “Is this worth my time and effort? Is this going to manifest into bottom line revenue for my business?”

Those are tough questions every entrepreneur needs to ask before launching a new product, service, or membership site. If you’d like one-on-one coaching from me, check out my private coaching services so you too can find clarity about the business model that best suits you and you avoid costly mistakes.

When you’re an entrepreneur, as you evolve and change as a person your ideal client is probably evolving too! I know that in my business, every few years I have to clarify my niche. For example, my metromom.com site went from serving moms in direct sales businesses to mom entrepreneurs is a variety of industries.

If there’s a new niche you want to reach does this mean you have to start from scratch with all your content? No, there’s a powerful and profitable way you can change content you ALREADY have by “nichefying” it.

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“It’s all been said before. How can I create anything new and different? I’ll be lost in a sea of information on the Internet.” Do you ever feel like that when you consider creating your own info product?
 

We all have a different take on life. We’ve had different experiences, different backgrounds, and a different way that we see things. This is what makes your product different and why I believe there is no real competition. No one can create your info product like you can.

 Look at Apple if you need a little inspiration. Apple didn’t invent the tablet computer, cell phones, or MP3 players but it did make them DIFFERENT and incredibly popular.

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Entrepreneurs want to be of service to their community, but at the same time you need to be generating an income.  Have you considered getting some money rolling in quickly by creating an information product? Are you thinking about creating one of your own? How can you tell if your information product will truly appeal to your community and generate revenue?

Here’s a checklist of 6 things you need to ask yourself BEFORE creating your own information product:

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Great content is something we all need in online entrepreneurship. In fact, it can quickly get overwhelming trying to keep up with the blogs, ezines, ebooks, press releases, sales pages and more!

The thing is…writing is not something that is as easy for me as I know it is for others. It comes much more naturally for me to speak than to write. And I want to share tips for people who aren’t writers and might not be able to afford to hire somebody to help them.

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You're great at what you do and your clients love your services BUT there are only so many hours in the day.

The amount of people you can serve and the amount of money you can make is somewhat limited. What you need is your own signature product that will get your brilliance out there even when you’re at a soccer game with your kids, on the phone with a friend or even sleeping so you can keep the sales coming in. Having a product will allow you to leverage your time and breakthrough to the next level.

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As a business professional, you probably work with your ideal client all day long so you know who he or she is, what problems or challenges they’re experiencing and what they need from you to improve their life. But when you start thinking about creating an info product for that ideal client suddenly you’re stuck.

The truth is when it comes to an info product, it’s just a matter of speaking to that person and helping them solve their problem via a product versus live or in-person. It doesn’t need to be more complicated than that.

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If you provide a service – as a coach, nutritionist, interior designer, VA, etc. – then you’re a problem solver! You probably work with your ideal client all day long so you know who she is, what problems or challenges she's experiencing and what she needs from you to improve her life.

You answer questions and problem-solve on the spot every time you work with your client, and the problem-solving probably comes quite naturally to you, and your clients  value the information you provide.

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I just completed hosting the first class of Think It, Create It, Sell It with a great group of entrepreneurs who want to reach a broader audience with their knowledge (and get paid for it.

One of the biggest A-Ha’s participants got from this first class is that it’s MUCH easier than they thought it would be!

The belief is often that creating  an info-product is so hard…

But it doesn’t have to be.

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