Back in 2009, I hit some pretty low points after my husband had lost his job. Not only was I anxious about our situation, I was in the throes of developing Metromom, and I was watching many other mom entrepreneurs come onto the scene with their own websites and communities. My first reaction was to go to a place of scarcity. I had this awful limiting belief that if they existed, and were doing business, that there wouldn’t be enough left over for me.
As much as that time was very scary for me, I did know two things at that time. First, I knew I wasn’t ready to throw in the towel. Second, I knew that to do business in a way that was fun for me, and to stick around, I would have to just focus on doing business in a “Kim” way, and show up as authentically as possible. Some would be attracted to me and follow me, and others wouldn’t. I trusted it would all be fine.
Every once in awhile a joint venture partner will just fall in your lap. But, that's not the norm. More often it requires a little more effort if you're looking to find the "right" partner.
My first suggestion is to get out there and connect. It's extremely critical to become more visible. You need to grow your network among like-minded people. To create a successful joint venture, you want to connect with people who are moving in a similar direction, share a similar goal and common interests.
Being involved in a direct sales business can be fun and it can be intimidating, it all starts with your mindset. One key goal of all women in direct sales is to speak with many women about the opportunity of their business, whether that's sharing products with them or your business opportunity.
Compare these two mindsets:
My business girlfriend Laura West wrote a great article about creating more visibility and credibility to easily attract more clients my interacting authentically that I really want to share with you.
The real secret behind successful marketing is realizing that marketing is really about building relationships. As you promote yourself to potential clients you are really building their interest and their understanding of what you do and their trust in you in that you can help them with a solution to their problem.
Part of this relationship building experience is to increase your visibility so you get noticed and build your credibility, so that they view you as a specialist in a certain area. Many people call this being a "rock star" in your market.
While connecting is clearly one of my intentions in all that I do, I’ve discovered that not everyone understands its intrinsic value. Are connections important? How many do you need? This podcast examines the value of connection.
Social networking is all about creating relationships. You're known by WHO you are, not by WHAT you do. When others learn about you (and vice versa), only then do they want to know more about your business.
As an entrepreneur it's so important to have a network of people you can turn to when you have questions. By getting other people involved in your business success, you'll not only get answers to your questions, you'll be inspired by their ideas.
You truly empower yourself when you involve people that will both cheer you on and provide valuable knowledge - people who can show you the "how".
What if you don't feel like you have enough people in your life that can give you the support you need? This is a big issue for mom entrepreneurs because we're home alone and it's difficult to find the business support we're looking for. I believe there's no need to go it alone as mom entrepreneurs are very generous in their support.