Blogging is my favorite and most powerful business tool. It helps me stay connected with what’s important to my community, and that helps me provide services and products that they’re hungry to buy.
I learned how to blog the hard way, I made many mistakes and I did it by trial and error. To save you a lot of time, frustration and money let me share with you some of what I've learned.
There are three core strategies to blogging that make all the difference between a blog that just sits there and a blog that converts visitors into buyers.
I call them the Blogging ABCs:
Beyond these three key strategies, here are some details that you’ll need to incorporate to make your blog profitable:
The good news is you don't have to be a technical expert or a professional writer to have an effective blog. If you want to learn more, I have a great info product, which I call Blogging ABCs. I love handing over EXACTLY what you need to get it done, so if you know your blog could use some help or even if you’re just getting started check it out. Get all of my favorite strategies and tools to make your blog profitable, fast.
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Recently I've had the privilege of having a number of guest bloggers contributing to my blog. I’ve really enjoyed the wisdom they’ve had to share. Guest blogging is a great way for entrepreneurs to connect with those in your industry and share expertise.
Your readers benefit from the additional expert insight your guest provides, boosting the value of your blog. It also saves entrepreneurs time because you don’t have to write all the content. The trick, however, is to find guest bloggers that will enhance your blog and bring real value to your readers.
Here are a few ideas to help you get started:
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I’m sure you’ve heard the marketing saying that it costs more to get a new customer than to keep the ones you have. The same may be true for bloggers. It pays to create a loyal following! And the way to do that is to build relationships with your readers moving them through the know, like, and trust factor.
Here are four tactics to help entrepreneur moms achieve that:
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Entrepreneurs have different motives for blogging. Some do it for fun, some are simply working to connect with others or to build a brand. However, if your goal is to use your blog to make money, there are proven strategies to make it happen.
The most common method entrepreneurs’ use for making money with a blog is to promote affiliate products or services. Every time someone finds your site through your affiliate link and they decide to buy your product, you’ll get a commission. Entrepreneurs with information based blogs write educational and informative blog posts about a niche and then combine that information with affiliate marketing tactics like embedding affiliate links in the posts to generate click-thrus.
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Blogging is really is a great way for entrepreneurs to get your wisdom out to your community. I love how it’s so easy to create a connection with my community. Being able to express my wisdom and then getting your feedback helps to build that essential “know, like and trust factor” that’s so important. I think a blog is by far one of the most brilliant tools that any of us can use to share what it is that we know and to draw a following.
Have you wanted to set up a blog but are feeling overwhelmed, especially if you’re not a techie kind of person? Is that what’s holding you back from getting your blog started? Maybe you’re even having trouble deciding which blogging platform is right for you and your business. One that is easily customizable and user-friendly for entrepreneurs is WordPress.
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Blogs are magnets, especially when they're written with the consideration of keyword content. A blog is naturally attractive to search engines since they are content-rich web pages that have many links and are regularly updated. Techniques for optimizing blogs are similar to optimizing content websites, but they can actually rank much higher than a static website.
Let me share a few simple rules:
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People are naturally interested in what other people are up to, which is why TV soaps and reality TV shows are so popular. When writing your blog posts, you want to write in such a way that reading just one of your blog posts should be enough to hook your readers and get them logging in regularly for updates.
Here are some proven tips that work for writing popular blog posts.
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It's realistic that if you're committing to writing in your blog at least 3 times per week that there will be days when you sit down to write and you find your mind is a total blank.
Nobody likes writer's block, but it's especially painful to bloggers! It's completely normal, BUT the key is to not let it put you off blogging altogether. There are lots of different types of blog posts you can write, and many ways to come up with ideas for new material.
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One of the easiest and most effective ways you can get your great ideas and wisdom out to the world is by using a blog. If you’re new to that term a blog is short for web log.
Blogger (a blogging service owned by Google) defines it this way:
“A blog is a personal diary. A daily pulpit. A collaborative space. A political soapbox. A breaking-news outlet. A collection of links. Your own private thoughts. Memos to the world. Your blog is whatever you want it to be. There are millions of them, in all shapes and sizes, and there are no real rules. In simple terms, a blog is a web site, where you write stuff on an ongoing basis. New stuff shows up at the top, so your visitors can read what's new. Then they comment on it or link to it or email you. Or not.”
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I am fascinated by the power of a blog for communicating with your audience and for gaining credibility in your area of expertise. Many of my clients want to create their own blog because they have a valuable message they want to share and great products they want to promote. I’ve personally found that my blog is one of my best business-building tools.
I want to share with you a few mistakes I’ve made so you can learn from them and begin blogging more effectively right away.
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