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The Get It Done Guide

Keep Your Affiliates Happy During Your Product Launch

Are you dependent on your affiliates?During this last few years I had the opportunity to work with Glazer-Kennedy, a company that provides marketing information for small business owners. I managed and ran three of their multi-million dollar product launches and was also their affiliate and JV manager. When we went into launch mode, we were extremely dependent on our affiliates to promote for us.

But the word “dependence” is the key thing

Here's the thing about affiliates - they don't owe you anything. They don't work for you. They are a partner of yours, by choice. Obviously they’re going to be financially compensated if they do promote and your offering sells. But they don’t owe it to you and you’re going to get very frustrated if you feel like your launch is going to fail because your affiliates aren’t promoting on your schedule. 

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Collaboration Creates Synergy

Collaboration creates synergyThere’s something exhilarating that happens when we take action. When we take that first step, even if we don’t know where it’s going to lead us, we get that confidence and courage to take the next step and then the next until we find ourselves in a beautiful place that we could never have even imagined.

Last year I was stuck and wasn’t sure about the direction I wanted to take my business. What I did know is that goodness comes from movement. I had plenty of ideas (which is never the problem for the typical entrepreneur), I just wasn’t sure where to go with them. The magic happened when I opened myself up to partnering with like-minded women. My creative juices started flowing and the path to making my ideas a reality began to evolve. As a result, I was able to create three successful product launches within the month of January.

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Keep Your Affiliates Happy During Your Product Launch

Are you dependent on your affiliates?During this last few years I had the opportunity to work with Glazer-Kennedy, a company that provides marketing information for small business owners. I managed and ran three of their multi-million dollar product launches and was also their affiliate and JV manager. When we went into launch mode, we were extremely dependent on our affiliates to promote for us.

But the word “dependence” is the key thing

Here's the thing about affiliates - they don't owe you anything. They don't work for you. They are a partner of yours, by choice. Obviously they’re going to be financially compensated if they do promote and your offering sells. But they don’t owe it to you and you’re going to get very frustrated if you feel like your launch is going to fail because your affiliates aren’t promoting on your schedule. 

Read More »

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How to Get the Missing Spark Back in Your Business

Find Your SparkIn the next few weeks I’ll be revealing my brand new program – The Women’s Launch Playbook, which is the culmination of the last five years of my experience in launching – both for my own business and as the Director of Special Projects for Glazer-Kennedy (GKIC). But a few months ago I found that although I had all the experience I needed to create this program something was missing…

My spark.

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Get Comfortable with Selling (Part 1) - Know Your Ideal Client

CEO Woman I’m sure you’ve heard it before. But it can’t be over emphasized that as an entrepreneur you can’t effectively sell if you don’t know who you’re talking to, what their needs and struggles are and how you can specifically be of service to them. To do that you need to really know your ideal client.

So in order to get comfortable with selling, this first step is all about preparation.

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