As an entrepreneur, you can easily get caught up in focusing so much time on the technical things of business – the “how to's” of running your business. All of that is important.
But the fact is, businesses are about people. Businesses are about relationships. Businesses are about people connecting to you, liking what it is that you have, relating to you, and from there, wanting to do business with you.
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A few weeks ago I made the spring decision that I would start running again, after a 15-year break. In my usual type-A fashion I ran 30 minutes on day one. Definitely not the best idea. I suffered with pains in places I didn’t know I could feel pain, and it was clear I took on too much, too fast.
It got me thinking of what I see so many of my clients experiencing.
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I love figuring out the steps for getting things done. But sometimes I find it’s even more fascinating figuring out why we don’t get things done.
What is it that gets in your way?
Sometimes, it’s not having the money. Sometimes it’s not knowing what to do. But behind all of those “reasons” is usually an internal fear that’s keeping you from stepping forward into the roles you are meant to fill. You want to accomplish something but there’s something that holds you back from doing it.
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As an entrepreneur, you can easily get caught up in focusing so much time on the technical things of business – the “how to's” of running your business. All of that is important.
But the fact is, businesses are about people. Businesses are about relationships. Businesses are about people connecting to you, liking what it is that you have, relating to you, and from there, wanting to do business with you.
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I’m sure you’ve heard it before. But it can’t be over emphasized that as an entrepreneur you can’t effectively sell if you don’t know who you’re talking to, what their needs and struggles are and how you can specifically be of service to them. To do that you need to really know your ideal client.
So in order to get comfortable with selling, this first step is all about preparation.
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